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  Closing the Gap Between Compliance and Accelerated Performance  
  By Interbrand  
  A review of the CSR reports of leading Canadian companies reveals that many organizations simply go through the motions of reporting regulatory compliance or recasting standard business practices through a politically-expedient lens. In both instances, these organizations are squandering the opportunity to increase their impact on society, enhance the long-term viability of their business, and to share a more compelling and differentiating story with the marketplace. In shifting their focus from compliance to creating shared value, these companies strengthen both their business performance and brand.   
  August 2014  
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  Financial applications for brand valuation
  By Interbrand
 
  With an ever-increasing emphasis on brands driving significant premiums in mergers and acquisitions, accounting standards requiring balance sheet valuation of brands, and a host of other financial applications, Interbrand's Global Director of Brand Valuation details the critical financial role of brand valuation.    
       
  April 2014    
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  MRM Year In Review: Mobile Advertising Bright Spots in 2012
  By CMO COUNCIL
 
  Unilever, SlimFast, Audi, and Priceline.com are among a growing number of brands embracing Mobile Relationship Marketing (MRM). All four are turning rich media engagement and relevant content into connected experiences that go from web to mobile. This white paper includes case studies on how these leading brands have met the needs and expectations of their mobile customers. The paper also includes insights into mobile advertising consumption and consumer attitudes towards these new mobile channels of interaction.    
       
  February 2013    
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  Global Competitive [Ad]vantage: Analyzing Website Advertising Strategies of TechCrunch & Mashable
  By GeoEdge
 
  Did you know that 36% of AOL’s revenues come from online display ads served on their sites? This represents more than one-­‐third of all AOL revenues and sheds light on the fact that ads are a viable revenue stream for website publishers that will not disappear anytime soon. It’s time to face the facts that online ads drive a majority of revenue for website publishers both large and small. Publishers need a way to easily monitor and track the performance of online ads across all ad networks that appear on their site in order to apply compliance rules on content. GeoEdge Analytics is a tool that gives advertisers and site publishers a full visibility into exactly how an ad appears in any country, on any page through displaying an actual screenshot of how a particular ad appears on a website. This business intelligence also give website publishers insight into how their advertisers are performing . . . and how their competitors websites are performing. This report compares the website publisher advertising strategies of 2 of the most popular news sites in the world: TechCrunch and Mashable.    
       
  August 2012    
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  DKI Email & Website Engagement Report
  By DKI
 
  Relationship marketing (RM) programs are a powerful educational tool that empowers patients to make educated decisions about their treatment. Programs are usually driven by an email component that either contains informative material or drives them to a personal space where they can review content.    
       
  August 2012    
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  Learning Through Connections: Insights from the Global Chief Executive Officer Study
  By IBM
 
  CEOs have a new strategy in the unending war for talent. They are creating more open and collaborative cultures—encouraging employees to connect, learn from each other and thrive in a world of rapid change. Collaboration is the number-one trait CEOs are seeking in their employees, with 75 percent of CEOs calling it critical.    
       
  May 2012    
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  The Millennial Consumer: Debunking Stereotypes
  By The Boston Consulting Group
 
  Little has been written about U.S. Millennials as consumers. With this generation's peak spending years fast approaching, forward-looking companies need to create effective strategies for winning its business.    
       
  April 2012    
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  The Global, Socially-Conscious Consumer
  By Nielsen
 
  New findings from a Nielsen survey of more than 28,000 online respondents from 56 countries around the world provide fresh insights to help arketers better understand the right audience for cause marketing activities, which programs resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers.    
       
  March 2012    
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  Today’s Reality for Hospitals: Brand is the New Must Have
  By InterbrandHealth
 
  ow brand can be leveraged to add value and differentiate individual assets in an increasingly complex and competitive hospital marketplace.    
       
  March 2012    
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  Retail Pricing Is about to Get Personal
  By Accenture
 
  The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail.    
       
  February 2012    
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  Next-Generation Collaboration: The New Frontier for Shopper Value and Industry Growth
  By Accenture
 
  Amid the fast and sweeping change that is transforming the retail and consumer goods marketplace, traditional industry players are struggling to keep up. In fact, many are already on the sidelines, watching their historically loyal shoppers be tempted by more choices than ever before and influenced by new channels of interaction and the offers of new entrants.    
       
  February 2012    
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  Internal Branding: What is That Exactly?
  By Inward Strategic Consulting, Inc.
 
  Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are.    
       
  February 2012    
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  Are Your CPG Brands Maximizing the Return on Your Digital Investment?
  By comScore
 
  According to the Interactive Advertising Bureau, the Internet now attracts more advertising dollars than cable TV, newspapers or magazines.1 This, coupled with the astounding growth in consumers’ use of social networks and the creation of user-generated content, has consumer packaged goods (CPG) companies scrambling to learn how best to engage and interact with consumers in this digital age.    
       
  February 2012    
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  It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
  By comScore
 
  This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Topics include: * How extensive is consumer usage of social networking and how does it vary by country? * What is the current rate of social networking adoption in different parts of the world? * Which sites are driving this adoption in different markets? * How are these consumer usage dynamics changing over time? * Where do these trends appear to be headed in the future?    
       
  December 2012    
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  2012 Social Marketing & New Media Predictions
  By Awareness, Inc.
 
  This whitepaper contains predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants. It aims to prepare business leaders and marketers alike for the changes about to impact brands of all sizes in the coming year. As we move away from customer relationship management to customer managed relationships, we need new approaches to marketing, new ways of organizing our resources, and flexible, scalable technology to get our customers’ attention and ensure their engagement. Learn from marketing strategists David Meerman Scott, Brian Solis, Erik Qualman, Paul Gillin, CC Chapman, and Steve Rubel; hear how brand marketers such as Ekaterina Walter from Intel and Michael Pace at Constant Contact see 2012, compare notes with visionaries at leading marketing agencies Mindjumpers, Holland Mark, Voce Communications and Raidious.    
       
  January 2012    
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  The Growth of Location Based Services and the Power of Proximity Marketing
  By Proximus Mobility
 
  Experts predict that in 2013 worldwide mobile Internet usage will surpass desktop usage. How can your business better prepare for this scenario? Utilize proximity marketing solutions. Learn to keep up with your competition by downloading this free whitepaper provided by Proximus Mobility.    
       
  January 2012    
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  Talent Optimization - Culture: If you build it (right) the talent will come (and stay)
  By The Vaya Group
 
  According to a recent Corporate Executive Board study featured in the Wall Street Journal that aggregated data of more than 4,300 exit interviews, three-quarters of departing employees would not recommend their previous employer to others. Cited as the worst percentage in at least five years, this study underscores the need for today's employers to create, develop and maintain talent strategies that promote employee satisfaction, internal brand engagement, creativity and growth.    
       
  December 2011    
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  Building Brands in a Cross-Platform World
  By Nielsen Media Research
 
  Reaching consumers wherever they are has become increasingly complicated with the proliferation of media platforms. The online industry’s continuing reliance on impressions, click-throughs and other metrics unique to the web has prevented true cross-platform comparisons. To-date, limited information has prevented marketers from understanding the audience exposed to their online ads, and an impression-based focus has allowed frequencies to reach levels that are causing waste and inefficiencies. Further to that, Nielsen research has shown that virtually no relationship exists between clicks and brand metrics or offline sales. In this paper, we explore an in-depth case study on a campaign for a popular household product that demonstrates how new solutions like Nielsen Online Campaign Ratings™ and Nielsen Online Brand Effect are giving marketers and publishers tools to increase accountability in the online space. As online grows, television continues to be a vibrant medium. However, the issue is not TV vs. digital, but rather how consumers are using both together. Thus far, the metrics allowing for this understanding have been missing. This paper shares Nielsen’s vision of how cross-platform reach and frequency metrics, as well as cross-platform ad effectiveness optimization approaches are possible.    
       
  November 2011    
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  State of the Media: The Mobile Media Report
  By Nielsen
 
  Nielsen's "State of the Media: The Mobile Media Report" provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.    
       
  December 2011    
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  8 P’s of Luxury Brand Marketing
  By Rohit Arora, BPG Group
 
  Luxury brands have always been a fascinating space and luxury brand marketing one of the most complicated ones. This paper attempts to decode what makes Louis Vuitton, Louis Vuitton; Chanel, Chanel – in simple words what makes a luxury brand desirable? What are the ingredients/components that make up a luxury brand?    
       
  December 2011    
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  Report on Social Media: Swiss Luxury Watches
  By Master in Marketing students, University of Lugano, Switzerland
 
  This report, by students in the 2011/12 Master in Marketing program at Switzerland’s University of Lugano, is to analyze the social engagement of three Swiss brands in social media: Rolex, OMEGA and Patek Philippe. For more details, visit swiss-smm.blogspot.com.    
       
  December 2011    
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