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Global Competitive [Ad]vantage: Analyzing Website Advertising Strategies of TechCrunch & Mashable
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By GeoEdge
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Did
you
know
that
36%
of
AOL’s
revenues
come
from
online
display
ads
served
on
their
sites?
This
represents
more
than
one-‐third
of
all
AOL
revenues
and
sheds
light
on
the
fact
that
ads
are
a
viable
revenue
stream
for
website
publishers
that
will
not
disappear
anytime
soon.
It’s
time
to
face
the
facts
that
online
ads
drive
a
majority
of
revenue
for
website
publishers
both
large
and
small.
Publishers
need
a
way
to
easily
monitor
and
track
the
performance
of
online
ads
across
all
ad
networks
that
appear
on
their
site
in
order
to
apply
compliance
rules
on
content.
GeoEdge
Analytics
is
a
tool
that
gives
advertisers
and
site
publishers
a
full
visibility
into
exactly
how
an
ad
appears
in
any
country,
on
any
page
through
displaying
an
actual
screenshot
of
how
a
particular
ad
appears
on
a
website.
This
business
intelligence
also
give
website
publishers
insight
into
how
their
advertisers
are
performing
.
.
.
and
how
their
competitors
websites
are
performing.
This
report
compares
the
website
publisher
advertising
strategies
of
2
of
the
most
popular
news
sites
in
the
world:
TechCrunch
and
Mashable.
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August 2012
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DKI Email & Website Engagement Report
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By DKI
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Relationship marketing (RM) programs are a powerful educational tool that empowers patients to make educated decisions about their treatment. Programs are usually driven by an email component that either contains informative material or drives them to a personal space where they can review content.
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August 2012
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Learning Through Connections: Insights from the Global Chief Executive Officer Study
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By IBM
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CEOs have a new strategy in the unending war for talent. They are
creating more open and collaborative cultures—encouraging employees
to connect, learn from each other and thrive in a world of rapid change.
Collaboration is the number-one trait CEOs are seeking in their employees,
with 75 percent of CEOs calling it critical.
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May 2012
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Little has been written about U.S. Millennials as consumers. With this generation's peak spending years fast approaching, forward-looking companies need to create effective strategies for winning its business.
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April 2012
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The Global, Socially-Conscious Consumer
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By Nielsen
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New findings from a Nielsen survey of more than 28,000 online respondents from 56 countries around the world provide fresh insights to help arketers better understand the right audience for cause marketing activities, which programs resonate most strongly with this audience, and what marketing methods may be most effective in reaching these consumers.
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March 2012
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ow brand can be leveraged to add value and differentiate individual assets in an increasingly complex and competitive hospital marketplace.
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March 2012
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Retail Pricing Is about to Get Personal
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| |
By Accenture
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The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail.
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February 2012
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Next-Generation Collaboration: The New Frontier for Shopper Value and Industry Growth
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| |
By Accenture
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| |
Amid the fast and sweeping change that is
transforming the retail and consumer goods
marketplace, traditional industry players
are struggling to keep up. In fact, many
are already on the sidelines, watching their
historically loyal shoppers be tempted by more
choices than ever before and influenced by
new channels of interaction and the offers
of new entrants.
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February 2012
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Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are.
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February 2012
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Are Your CPG Brands Maximizing the Return on Your Digital Investment?
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By comScore
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According to the Interactive Advertising Bureau, the Internet now attracts more advertising dollars than cable TV, newspapers or magazines.1 This, coupled with the astounding growth in consumers’ use of social networks and the creation of user-generated content, has consumer packaged goods (CPG) companies scrambling to learn how best to engage and interact with consumers in this digital age.
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February 2012
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It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
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By comScore
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This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Topics include: * How extensive is consumer usage of social networking and how does it vary by country? * What is the current rate of social networking adoption in different parts of the world? * Which sites are driving this adoption in different markets? * How are these consumer usage dynamics changing over time? * Where do these trends appear to be headed in the future?
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December 2012
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This whitepaper contains predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants. It aims to prepare business leaders and marketers alike for the changes about to impact brands of all sizes in the coming year. As we move away from customer relationship management to customer managed relationships, we need new approaches to marketing, new ways of organizing our resources, and flexible, scalable technology to get our customers’ attention and ensure their engagement. Learn from marketing strategists David Meerman Scott, Brian Solis, Erik Qualman, Paul Gillin, CC Chapman, and Steve Rubel; hear how brand marketers such as Ekaterina Walter from Intel and Michael Pace at Constant Contact see 2012, compare notes with visionaries at leading marketing agencies Mindjumpers, Holland Mark, Voce Communications and Raidious.
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January 2012
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The Growth of Location Based Services and the Power of Proximity Marketing
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By Proximus Mobility
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| |
Experts predict that in 2013 worldwide mobile Internet usage will surpass desktop usage. How can your business better prepare for this scenario? Utilize proximity marketing solutions. Learn to keep up with your competition by downloading this free whitepaper provided by Proximus Mobility.
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January 2012
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Talent Optimization - Culture: If you build it (right) the talent will come (and stay)
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By The Vaya Group
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| |
According to a recent Corporate Executive Board study featured in the Wall Street Journal that aggregated data of more than 4,300 exit interviews, three-quarters of departing employees would not recommend their previous employer to others. Cited as the worst percentage in at least five years, this study underscores the need for today's employers to create, develop and maintain talent strategies that promote employee satisfaction, internal brand engagement, creativity and growth.
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December 2011
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Reaching consumers wherever they are has become increasingly complicated with the proliferation of
media platforms. The online industry’s continuing reliance on impressions, click-throughs and other metrics unique to the web has prevented true cross-platform comparisons. To-date, limited information has prevented
marketers from understanding the audience exposed to their online ads, and an impression-based focus
has allowed frequencies to reach levels that are causing waste and inefficiencies. Further to that, Nielsen
research has shown that virtually no relationship exists between clicks and brand metrics or offline sales.
In this paper, we explore an in-depth case study on a campaign for a popular household product that
demonstrates how new solutions like Nielsen Online Campaign Ratings™ and Nielsen Online Brand Effect
are giving marketers and publishers tools to increase accountability in the online space.
As online grows, television continues to be a vibrant medium. However, the issue is not TV vs. digital, but
rather how consumers are using both together. Thus far, the metrics allowing for this understanding have
been missing. This paper shares Nielsen’s vision of how cross-platform reach and frequency metrics, as well
as cross-platform ad effectiveness optimization approaches are possible.
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November 2011
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State of the Media: The Mobile Media Report
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| |
By Nielsen
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Nielsen's "State of the Media: The Mobile Media Report" provides a snapshot of the current mobile media landscape and audiences in the U.S., and highlights the potential power of mobile commerce in the near future.
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December 2011
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Luxury brands have always been a fascinating space and luxury brand marketing one of the most complicated ones. This paper attempts to decode what makes Louis Vuitton, Louis Vuitton; Chanel, Chanel – in simple words what makes a luxury brand desirable? What are the ingredients/components that make up a luxury brand?
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December 2011
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This report, by students in the 2011/12 Master in Marketing program at Switzerland’s University of Lugano, is to analyze the social engagement of three Swiss brands in social media: Rolex, OMEGA and Patek Philippe. For more details, visit swiss-smm.blogspot.com.
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December 2011
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Over the past decade, American’s have seen the Baby Boomers move into retirement, Gen Xers grow up into responsible adults, Gen Y take on parenthood and most recently Gen Next’s impact on American culture. The generations of women who are predominantly giving birth fall into the Gen X and Gen Y group. Although each generation is unique in characteristics, as mothers they blend these characteristics together formulating a unique Hybrid Mom.
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October 2011
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(RE)COMMERCE: Why For Smart Consumers, "Trading In" Is The New Buying
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By Trend Watching
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It’s never been easier for consumers to unlock the value in past purchases. Novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces offer smart and convenient options for consumers keen to "trade in to trade up", alleviate financial strains (double dips, anyone?), and/or quell environmental and ethical concerns.
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October 2011
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Welcome to your media guide for my book, Brand Like a Rock Star. If you haven’t had the chance to get ahold of Brand Like a Rock Star, it is the product of my nearly thirty years of experience working in the world of rock ’n’ roll. Brand Like a Rock Star is a compilation of business lessons I have learned from some of the greatest bands in history. It will help you build a stronger brand and a more profitable business.
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October 2011
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Sustainable Finance: The Risks and Opportunities That (Some) CFOs Are Overlooking
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By Delloitte
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Two powerful and decades-long trends in business look set to intersect with increasing impact in coming years: the steady, significant expansion of the chief financial officer's (CFO) role, and the still-evolving effects of sustainability considerations on corporate strategies and operations. But many CFOs, though they have these issues "on their screens," have not yet fully engaged with the new risks - and opportunities - that the "sustainability imperative" presents.
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October 2011
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The Essentials of Mobile App Marketing
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| |
By Apppli
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Standing out amongst the 500,000 plus apps available in the global mobile applications market is becoming increasingly challenging. In a market that is estimated to be worth $25 billion by 2015, discoverability is key and this is reliant on a clear app marketing strategy and timely execution. Having reached 100,000s of downloads for our clients and partners, Apppli has developed solid expertise in the new field of app marketing. We have compiled our advice on the best methods to get your app noticed.
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October 2011
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Born This Way: The US Millennial Loyalty Survey
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By AIMIA
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In the summer of 2011, Aimia Inc. commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19-29 years old) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviors relating to brand loyalty, data privacy, mobile and social media marketing, and rewards program participation.
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October 2011
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All screens are not created equal. Not long ago, there was just one screen in our lives. The TV. It was front and center in the living room; everyone surrounded it at predetermined times. Now screens surround us – they’re on our desks, in our laps, in our pockets. They’re in airports, on airplanes, in cabs, in grocery store aisles, and on gas pumps. We’re entertained by them, informed by them, challenged by them, connected by them. We watch them, write on them, work on them and play on them. In fact, screens are so ubiquitous, we don’t think or feel much about them. Or do we? Are screens just sheets of glass that deliver content? Or are they something more? Do they have distinct personalities? Do consumers feel differently and interact differently with different screens? And, as marketers, should the content we create be tailored to the screen on which it will appear?
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October 2011
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