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Trends, Implications and Solutions in Cross-Channel Marketing
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By Pluris Marketing
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Over the past 12 months we have seen a significant rise in interest in "engagement" marketing, in direct correlation with the rise in interest around Social Media Marketing. In continuous discussion with marketers and consumers, there are several trends that are worth discussion.
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September 2011
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Lifecycle Marketing: Why traditional marketing is broken and how lifecycle marketing can fix it.
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By Performable
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Professional marketers have long used a funnel-based marketing model to guide their marketing activities. For many years the funnel served us well, giving us a way to think about our potential customers. Over time, however, the funnel-based approach has proven good in theory, weak in practice. It fails to model today’s sophisticated social and mobile customers who want a real relationship with the people they do business with. It also fails to focus on providing a great customer experience, a focus that defines the best brands of today. Lifecycle marketing, or marketing focused on the entire customer experience from beginning to end, is more efficient and more valuable to your business. In this white paper we describe how funnel-based marketing is currently broken, how lifecycle marketing addresses these shortcomings, and how Performable is building tools to support today’s lifecycle marketer.
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September 2011
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Leaders in today’s complex and challenging business world need more than many leadership development curriculums have to offer. In this white paper, you’ll learn why leaders need the higher-level skill of critical thinking, what it is and how it impacts managerial success. You’ll also gain insights into how this important competency can be developed and how you can reevaluate, reinvigorate and reengineer your leadership development initiatives.
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September 2011
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The state of global banking – in search of a sustainable model
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By McKinsey
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This paper presents the findings of a comprehensive research initiative on global banking undertaken by McKinsey & Company, based on data spanning 79 countries and the world’s 300 largest banks. The paper’s purpose is to analyze the state of the industry and to consider how banks can best strengthen their performance over the medium term; it does not explicitly address near-term issues arising from the recent sovereign risk crisis or delve deeply into business line-specific implications. The paper highlights some sobering facts about banking’s recent performance and future prospects. It points out that while global banking recovered strongly in 2010 and the first half of 2011, the overall outcome masked stark differences between emerging markets and the developed world. Indeed, even before the market turbulence of summer 2011, the outlook for US and European banking was a cause for concern. If banks in these regions are to secure a sustainable future, we argue, they will need to transform their business models in ways more radical than many have contemplated to date.
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September 2011
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In its second annual survey Kony Solutions, Inc., the leading mobile platform provider, polled more than 100 Fortune 500 brands about their mobile computing challenges and strategic initiatives. Market data and intelligence were compiled from the retail, financial, media, and healthcare verticals to uncover the current mobile strategies, and future developments for some of the largest brands in the world.
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September 2011
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Charting a Course to Growth: How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts
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By Janrain
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When Howard Schultz came on board with Starbucks in 1982 after a trip to Italy, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup. The idea was initially met with rejection from company founders. Given Starbucks’ meteoric rise over the next 20 years, the rest is history, with the lesson that businesses need to be cognizant of market trends and embrace new revenue channels that promise growth.
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September 2011
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A review of Fortune 200 and other leading companies reveals distinct trends in corporate reporting. The move online is accelerating and expanding. Print remains vital, albeit in smaller print runs and often in conjunction with increasingly robust online reports. More companies are issuing responsibility reports. And, integrated reporting has taken a significant step forward, following the example of a number of industry leaders.
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September 2011
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Opportunities for Growth in the Retail Industry
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By Head London
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At Head we have spent numerous hours with retail customers through interviews, observations and contextual research. Over the years this has allowed us to deliver customer insights to our clients that apply well beyond the scope of the product or service that we are designing with them. These nuggets are about how customers talk about their experiences; how they use technology in their everyday lives, what will catch their eye and what turns them off.
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September 2011
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How Connected Television Transforms the Business of TV
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By Futurescape
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A white paper based on the Futurescape strategy report Social TV
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September 2011
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Until now, the great mass of financial services companies – besieged by the recession and financial markets turmoil, the subsequent drop in trust, and a heavily regulated environment – generally assumed a wait-and-see attitude toward Facebook, Twitter, YouTube and other social media. But after the Financial Industry Regulatory Authority, or FINRA, published its first social media guidelines in 2010, pioneer banks, brokerage firms and credit unions dropped their reluctance to nontraditional media.
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September 2011
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Social Media Strategy for Investor Relations
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By CCG
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Social networking allows users to connect and interact with likeminded people. While these tools were originally developed for individual use, the aspects of information sharing and instant responsiveness of social media lend itself well for corporate communications. Through social media platforms, companies can build and promote their brands, introduce new products, and learn about their customer base. Social media becomes an extension of real world communication strategies by allowing enhanced transparency and increasing interaction between companies and their stakeholders.
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September 2011
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The Facebook App Economy
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By DIGITS
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With more than 750 million active users around the world, Facebook is today’s most prominent social utility to connect with diverse audiences, including friends, family, co‐workers, constituents, and consumers. These connections occur not just through Facebook features but through applications (“apps”) developed by third parties on top of Facebook Platform. Launched in May 2007, Facebook Platform enabled anyone to build social apps on Facebook and the web. The announcement of Facebook Platform included “65 developer partners and over 85 applications for Facebook.” At the time, the site boasted more than 20 million active users. Now, more than 2.5 million websites have integrated with Facebook, and people on Facebook install 20 million apps every day. These apps range from games like Farmville to music apps like Spotify to charityoriented apps like Causes.
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September 2011
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Charting a Course to Growth: How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts
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By Alterra Group
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The sheer volume of content—books, white papers, articles, case studies, and the like—published by professional services firms is staggering. Every year thousands of such documents hit the market, all vying for the attention of busy executives and attempting to demonstrate the issuer’s unique and valuable expertise on important business challenges—or, in other words, thought leadership. To rise above the noise, firms must publish content that is not only of the highest quality, but that also focuses on topics that are highly relevant to target executives. In this paper, we explore an assessmentbased approach that can help a firm identify the issues most critical to their target audience, uncover aspects of those issues insufficiently covered by competitors, and develop content that showcases the firm’s most relevant and differentiated experience and insights.
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September 2011
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A guide to the lifeblood of DAM: Key concepts and best practices for using metadata in digital asset management systems
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By Widen
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Do you know what digital assets you have and how to identify, organize, and describe them? This should not be rushed, as this is critical to the impact your DAM system’s use will have on your overall efficiency and, ultimately, your bottom line. Getting this wrong could damn not only your DAM, but your broader workflows and processes as well. Metadata is an “asset” unto itself—and an important one, at that. It provides the structure and information needed to make your assets more accessible and, therefore, more valuable. In other words: it makes them “smart assets.” Simply digitizing video and audio files only scratches the surface of their value as digital assets. Their full potential is realized by their use and the relevance of the associated metadata. After all, how much value does an asset have if you can’t find it? This white paper will show you the essential building blocks and best practices of metadata for your digital asset management system.
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September 2011
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The Market Has a Memory: How to leverage it for your next product development initiative
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By Sysomos
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Today’s smartest manufacturers and service providers are using long-term social media research to gauge exactly what the marketplace wants. They leverage historical analytics to spot the trends their target demographic is talking about, stay ahead of the curve on product development, and avoid costly mistakes.
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September 2011
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How Retailers, brands, and shoppers can all win with a universal sustainability score.
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September 2011
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The Promises and Pitfalls of Social Media in the Legal Community
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By iconect
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Ithe blockbuster film “The Social Network” taught us anything, it was that lawyers know social media, but too often in a laugh-inducing, three-steps-behind “My Cousin Vinny” way. While statistics show that a majority of legal professionals use social media, those numbers can be misleading.
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September 2011
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Does Your Talent Strategy Really Drive Employee Performance?
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By Vital Analysis
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Organizations are notorious for under-utilizing the talent that they have. Today’s various human capital related systems all capture data, but rarely is it synthesized in a way that capitalizes on the skills and knowledge that the individual brings to the organization. While discrete silos of information exist – such as within the hiring management system, the training management system, the HRIS system or the performance management system, etc. - how can the employer today get the full picture of the employee? This Vital Analysis White Paper identifies the advantages to organizations of creating and using a “big picture” view of their employees.
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September 2011
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Leapfrog Online: the importance of being on mobile now
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By Google
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Leapfrog Online, one of the largest digital marketing companies in the US, helps Fortune 500 companies build digital channels that capture new customers at dramatic rates. With clients including Autonation, Culligan, Comcast, and Time Warner Cable, Leapfrog’s success is based on its unique “end-to-end” management of the entire sales process: from initial customer targeting through the purchase of a good or service across multiple response channels. As early stewards of digital as a true sales and marketing channel, Leapfrog quickly recognized the role of mobile and made a commitment to become a leader in the space.
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September 2011
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Media & Entertainment in India - Digital Road Ahead
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By Deloitte
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The three focus segments of this paper: Television, Films and Animation& Gaming are set to ride the digital wave as digitalization starts showing profound impact on India’s Media and Entertainment industry.
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September 2011
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People interact with their favorite brands on Facebook far more than other social networks
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September 2011
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Pharma 2.0: Heading Toward Social Media Marketing
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By AgentD
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There is a clear opportunity for pharma companies to lever social media marketing & rapidly gain market share...Future mega-blockbuster successes will be the domain of companies that have taken this HUGE advantage over the competition...
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September 2011
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Mobile Advertising Europe’s BIG FIVE
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By adsmobi
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Our clients are getting mobile, and of those clients that get mobile, they are really embracing the medium, and looking to exploit features such as location and the rise in app and browser usage. Smartphones now provide the level of functionality that we at agencies need to sell creative concepts to the client. With more people using the platform regularly, we have more opportunities to engage with the audience, which leads to greater levels of investment. It means more money for the mobile advertising ecosystem, and that can only be a good thing... if you’re involved in mobile advertising.
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September 2011
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The fact of the matter is, more consumers continue to value brands with CSR strategies. It’s worth it to every business to explore efforts in CSR and, in fact, it’s quite possible your business is doing so and calling it something else. Consumers like the “warm glow” that comes with doing what’s right, so bask in that glow with them, and you’re sure to succeed!
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September 2011
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State of the Media: The Social Media Report
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By Nielson
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SOCIAL MEDIA’s popularity continues to grow, connecting people with just about everything they watch and buy. Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertise-ment asking a consumer to “Like” a product on Facebook, people are constantly being driven to social media. The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
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September 2011
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