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Are you maximising the value of your social media strategy? - Brand Republic
  When's the right time to focus on internal brand engagement?
 
 The only way a company be spetacular nowadays is to get your employees and customers engaged, working strongly with and for its own benefits! The book "Marketing 3.0" tell us a lot about this! 
Felipe Rosa, MKT Supervisor, www.vistatek.com.br - May 26, 2010
 
 Engaging internal customers is not dependant on timings of the market situation, but is a continuous process, and has to be in-built into DNA of organization's cultural environment. Bet you, if employees are happy, customers wont go away, whether the time is good, hard, or worse. Just focus on well being of employees throughout, and reap the benefits.
However, these days, company's tend to focus more on customers and forget their employees. And these are the companies, which, during tough times ask these quesitions (as asked in this debate). I am not saying customers are not prime, I am just advocating give equal respect and importance to employee welfare, as we are giving to customers. Tough times will never come.

This will sensitise the employees to organizational needs, and you'll see that the same employee will deliver more with less during good times, and will also go an extra mile for the company during not so good times.

What say???? 
Mohit Bahri, Consultant, IMS Health - May 28, 2010
 
 The founder of Matsushita Electric (selling Panasonic Brand) once said, "I make people before I make products". This idea could easily be extended from manufacturing to branding. Unless satisfied and competent people can be retained, who will take care of your brand inside out? This should hold good both in good and bad times, as smart marketers practice this, however, some will always learn it hard way by falling prey of "employee second, business first" phenomenon. 
Khandoker Mahmudur Rahman, Assistant Professor, School of Business, United International University, Bangladesh - May 28, 2010
 
 I totally agree that internal brand engagement (employee acculturation) is a critical and fundamental factor as far as holistic brand-building is concerned.
For any type of business endeavor, People are very important and defining touch-points who make or mar the consumers' experience of the brand.Truth is, You can have a fantastic product, logo, pay-off 
Tomi Ogunlesi, Strategic Planner, Bates Cosse - May 28, 2010
 
 Credibility of the Company and the trust and the faith the employees have in it are the deciding factor of any employee engagement initiative.Companies often make the mistake of engaging employees when the tide is down. When things are looking down, the credibility factor for employees engagement is low. Any move by the Company that has lost its credibility among the employees would be looked through the glass of suspicion and doubt. When the tide is up, Companies need to engage employees then so that when the tide is low, the employees continue to be with the Company and contribute in turning the tide over. 
Jatinder Vijh - May 29, 2010
 
 Brandwise, engaging employees is not just the in thing right now but it's a wise thing to do. If you cant engage the employees then you'd rather stop shouting about the brand in the first place because employees are the No.1 Brand Champions and if you don't care about them then they are even capable of recommending your direct competitor to your potential customers. They are a Big chunk of the Brand itself.Let me just say success of your brand is heavily dependent on them if not fully and the organization's ability to keep the Brand promise is their function as well as yours. Just start from the cleaners and give them the attention they deserve that way you are sure of at least one way of increasing your Brand Commitment. Bella: http://bmiruka.blogspot.com 
Bella, Not relevant, Mojo Limited - June 2, 2010
 
 The truism; it is actually during a business recession proactive and pragmatic outfit focus more on Integrated Marketing Communication,which embraces all employees to cushion the effect of such period. To foster customer retention instead of attrition in the long-run.................................woah let play customer-centricism,if can get more in such time we shouldn't loss more..... 
MORONKEJI OLUWASEYI, FRONTDESK OFFICER, LEADWAY ASSURANCE NIGERIA LIMITE D - June 4, 2010
 
 Internal brand engagement should not be a specific time bound campaign, it needs to be innate to the organization. 
Kazi Md. Mohiuddin, Senior Account Manager, Mediacom Limited - June 5, 2010
 
 A brand is a promise of what people (all stakeholders) can expect from your business - so yes in difficult times, when customer loyalty can be subject to heightened stress, it is paramount that businesses focus even harder on the delivery of their promise. Internal brand engagement has always been important. And now with greater transparency and conversation around brands (and their failings) employees need to believe that the journey they are taking with their company is authentic, fulfilling and is personally worthwhile of their total commitment. Without this service will diminish, promises will be broken and brands will diminish. 
Paul Middlebrook, Managing Director, DUO Design and Marketing - June 7, 2010
 
 I agree with this statement employee engagement is crucial. I believe having employees who genuinely feel valued can be a key organisational competency that should be effectively managed. At the end of the day I feel employees can be best representation of a brands values. 
Akinola Fashola, Student - June 8, 2010
 
 We’ve got to win our customers at every possible opportunity. Our employees are the life-blood of the business and are crucial to its success. All the money spent on marketing messages cannot create insistence for your brand without the internal brand strategies to back up those leads. Marketing won’t create a culture of engaged employees that live and breathe the core of your brand consistently. You have to start internally to get your employees behind your brand and cultivate the culture that will behave in ways that affirm and continue to reaffirm your brand.

 
MORONKEJI OLUWASEYI IBRAHIM, not neccessary, Leadway Assurance Ltd - June 11, 2010
 
 
     
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