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  Will replacing Tony Hayward Salvage BP’s reputation?
 
 Not alone, but it's proof the company is taking strides to recover it's image and make right in the gulf. 
Cory Comer, Senior Account Executive, Caddis Branding Agency - July 30, 2010
 
 BP's reputation for badness was only amplified by Hayward's ineptness. The source of the problem is how BP makes decisions. Safety of people and the environment were sadly way down on the list of priorities. 
Linda Locke, Principal, Reputare Consulting - July 31, 2010
 
 BP goes from one disaster to another. Weren't they one of the main companies named complicit in the overthrow of a democratically elected leader in Iran in the late 1940's named Mossadeq. That little venture is one of the main reasons Iran still hates the West.So, BP shoould be looking to find another CEO who will stick his head in the sand and take the company onto its next environmental disaster. 
Phillip Hides, Retried Lawyer - July 31, 2010
 
 Not at all !!!
What we see is just a tip of the iceberg. All these giant, so called corporate biggies, have been mauling the law 
Mohit Bahri, Consultant, IMS Health, India - August 9, 2010
 
 In a word. ''No''. 
Jo Bale - August 9, 2010
 
 Not at all !!!
What we see is just a tip of the iceberg. All these giant, so called corporate biggies, have been mauling the law 
Mohit Bahri, Consultant, IMS Health, India - August 11, 2010
 
 A key learning from BP's travails so far is that the CEO, beyond just being the helmsman is actually the brand leader, an integral brand ambassador who to some extent embodies the organizational brand essence...consequently, his/her (in)actions go a long way in influencing/shaping public perception or opinion about the organization as a holistic entity. As hghlighted in one of the preceeding posts, His general approach (which was in fact spelt out by some of his utterances) to mitigating the problem left quite a lot to be desired, and only served to amplify BP's reputation for ineptitude and lethargy.
The earlier CEOs realise their pivotal responsibilities as Brand Leaders, the better! 
Tomi Ogunlesi, Strategy Planner, Bates Cosse, An affiliate of the Bates Worldwide Network - August 27, 2010
 
 
     
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