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  Do Recalls Damage Brands?
 
 I suppose you could ask the opposite – "If you don't admit faulty or potentially hazardous craftsmanship, will it hurt your brand? 
Joel LeVan, Co-Owner, VividCircle, Inc. - October 22, 2010
 
 Recalling brand is the reflection of hurried frenzy to increase pie in the industry compromising the quality.But that is and must not ingrained the branding strategy.Customers will be still loyal if the supplier is committedtio satiffying theem.Stronger brand with genuinity will not be much affected by recall unless brand vision is mystyfied and gap of vision and delivery is either not pluged or minimised. 
Mohd Rizwan Alam, Preston University - October 23, 2010
 
 Any company that steps up when something goes wrong without being harassed into doing so will be ok in the long run. 
Melissa Walter, Co-Owner, VividCircle, Inc. - October 23, 2010
 
 I don't think that recalls damage brands. It actually make the company look proactive in addition to possibly saving lives. Often times companies offer incentives that don't inconvenience the customer. Its all about getting in front of the problem. There is no perfect company. LaVon Lewis, PDG - Pencilworx Design Group www.pencilworx.com 
LaVon Lewis, President, PDG - October 23, 2010
 
 Recalling a branded product plants a seed of doubt in your cusomters mind. The seed of doubt will lay dormant for a period of time unless recalls become a frequent occurance. 
John Hoeppner, President, www.namequest.com - October 23, 2010
 
 When Lexus recently recalled a certain models they attributed this move to customer's safety. However one wonders that why have they missed out those technical glitches which cause this problem at the time of launch? To add to the customers' misery brands are sometimes recalled after spending considerable time in the market. Toyota has recalled some of the makes of 2004,2005 and 2006 in 2010. They could realize the problem only after so many years! Voluntary brand recalls give two opposite messages. It can be interpreted for Brand's concern for safety or its negligence for it. Perception about the brand leads one to make positive or negative connotations.
 
Asad Humayoon, Product Marketing Manager, Khimji Ramdas - Muscat - October 26, 2010
 
 The biggest mistake that any brand can make is not to recall a product when it should. This is more damaging in the long term than the cost of recalling. Cost and repulation damage are ussually the main reasons for not recalling but the problem with this view is that only short term costs can be quantified and because this is not budgeted for everyone finds justification of why not recalling a product that should be recalled is a good idea. 
Sandile Xolo - October 26, 2010
 
 Well, in the short run, recalls create feeling of discomfort at best, or distrust at worst. Unless recalls keep happening consistently, which impacts the brand image itself, recalls are going to have more trusting effect on current and future customers. Recall is an action of honesty, not otherwise. 
Khandoker Mahmudur Rahman, Assistant Professor, United International University, Bangladesh - October 26, 2010
 
 In my opinion, recall will not damage a brand if it is performed in a timely and efficient manner and communicated in a sincere manner. It shows that the brand is genuine in fixing its faults and places priority towards the safety of the customer. I think most customers are attracted and touch by brands that are sincere and admit to their faults and take the trouble to engage them. However, if recalls are not done correctly, this will definitely damage the brand. 
Dr. Lau Kong Cheen, Director of Research, Market Probe - October 26, 2010
 
 I certainly believe that a recall of products that have been deemed to be faulty or of suspect quality is a proactive (howbeit challenging) initiative that forward-thinking companies must necessarily undertake to protect their brand equities in the mdeium-long term (of course there will be short-run sacrifices that invariably have to be made particularly with respect to fiscal profitability - a factor that 'clouds' the judgement of many executives and managers)

Strong and trusted brands will invariably generate viable business and ultimately profits...Examples and case studies readily abound of companies who failed to take concrete action in this regard and learnt the 'hard way'......as a result of Tylenol contamination in 1982, Johnson 
Tomi Ogunlesi, Strategy Planner, Bates Cosse - October 28, 2010
 
 
     
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