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Branding Glossary
Is the iPad prompting ill-thought logo changes?
It's perhaps a good time for brands to start thinking of logo *updates* with mobile devices in mind, but I don't think those updates should amount to rebrands.Brands should also take into account the Apple's retina display and how mobile display resolutions will inevitably get better, allowing very detailed images to be seen with better clarity even than print.
Michael Hornak - December 10, 2010
The music industry has been facing this dilemma well over a decade ago as the CD became the preferred format. No longer are we able to sit and stare at all the detail found in a large vinyl record jacket. The music industry has faced another downsizing as the format shifts once again. In digital MP3 format, bands are now left to define their brand in the form of a simple icon that can be easily represented and identified in mobile players such as iTunes.
Steven Mammone, UX Professional, Getfused - December 11, 2010
it seems like a new approach to logos may be called for -- rather than static images slapped on all media indiscriminately, perhaps a more flexible system of visuals would be more effective -- with different elements of the system emphasized depending on the media? a thought...
Denise Lee Yohn, www.deniseleeyohn.com, Denise Lee Yohn, Inc. - December 12, 2010
We have to appreciate two issues in here. First, the amount of time passed since the comedy central has been using this logo, second, introduction of new delivery vehicle other than cable tv. The first issue results in engagement of new generation, the second one requires visual adaptation. Yea, we need to respond to both the changes. The new logo, in my humble opinion, is in no way less attractive or, is in no way would create less "memorability" effect than the previous one to the new generation. Addressing the second issue would require that the first change be made in such a way so that it is tech-friendly to the new delivery vehicle, not necessarily a comprehensive re-branding as such. There you go, comedy central has done that what is required. Now, it is to be seen what "customers" think. They are the ultimate judge!
Khandoker Mahmudur Rahman, Assistant Professor, School of Business, United International University, Dhaka, Bangladesh - December 17, 2010
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<p>Your browser does not support iframes.</p>
It's perhaps a good time for brands to start thinking of logo *updates* with mobile devices in mind, but I don't think those updates should amount to rebrands.Brands should also take into account the Apple's retina display and how mobile display resolutions will inevitably get better, allowing very detailed images to be seen with better clarity even than print. 
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