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Conference
  Are you for or against the British Royal brand?
 
 The outpouring of support, the masses of people on the streets, the TV audiences around the world and the number of people watching online are all signs of the deep respect people still feel for the British royal family. Long may they reign! 
Susan C. - April 30, 2011
 
 It was an excellent PR exercise for the royal brand - 2 billion people reached and you can't help liking the couple and their marriage. the added elements of Kate being a commoner, the princess Diana link, etc make it all the more charming. then there are the functional benefits of such a wedding in the economic benefits brought to England. liking the couple has the halo effect of approving of the royal family and brittish royalty in general.the wedding was a great thing for the royal brand. 
Mark - April 30, 2011
 
 Historically and emotionally, there are reasons why it does not matter much to erstwhile British Colonies (in my personal humble opinion) to bother about this royal branding. However, from purely academic point of view, royal branding is an excellent and differentiating way for country branding. Who has this royal flare except for UK? I would rather expect that, this branding will stay consistent in years to come. Diana did not have a happy ending, thus damaging the royal brand. The kind of attention this royal wedding has garnered, will definitely put this couple in public attention, and any inconsistency or clue of infidelity (hope not) would damage this royal brand even more. Hope for the best! 
Khandoker Mahmudur Rahman, Assistant Professor, School of Business, United International University, Bangladesh - May 1, 2011
 
 Mark put “… the couple has the halo effect of approving of the royal family and British royalty in general,” well, that’s true for sure, and I think Mr. Rahman will also do agree with him, but I have some problems with the point that Mr. Rahman pinned.

Let me ask you a simple question. Say, it’s a rainy day, and you ‘want to’ go for a shopping. Assuming everything else in favor, what would be your decision; taking an umbrella, or sticking at home? Well, both may be excellent ideas, but what do you think, which one cares for your ‘wants’ more? 
Iftekhar Mallick, Undergraduate Student of Marketing - May 1, 2011
 
 I have no idea what point Iftekhar Mallick is trying to make. How heavy is the rain, for one thing? I mean, austerity measures heavy? Or just normal level of British disgruntlement heavy? But to answer the question, I'd probably get on the internet. Head over to Tesco online, I don't even risk a protestor's brick on the head.

Personally, I'm a brit who dislikes the royal family and the whole anachronistic serfdom rot. They're a ludicrous soap opera. However, they are public servants. Who'd want a job as powerless, as unrelenting and as constrained as the Queen's? Meanwhile they attract interest in the UK, they pay for themselves, they promote tourism, and they help this long-waning set of impoverished, identity-stricken islands to punch way above its weight in the world. Hate them or not, all Brits should be working hard to reinforce and support this brand. People, it's practically all we've got. 
A different Mark - May 2, 2011
 
 Every single brand must have a clear and differentiating positioning. Royal families are not an exception. I believe there are two major positioning lines: 1) those who are in the government business and do it right (Sweden, Netherlands, Spain), 2) those who are in the entertainig business and hence provide a halo of "fun" to their counrtries (i.e. Monaco). Unfortunately, the House of Windsor has been doing a balancing act between the two positionings and conveying all sorts of confusing messages to their different audiences. I believe the way this wedding was managed may lead the British Monarchy back to the "government" positioning 
Francisco Fernandez C., Marketing and Channel management director, Holcim Apasco - May 2, 2011
 
 Will 
George - May 3, 2011
 
 Will and Kate are great for the brand of the royal family in particular and England in particular. It's estimated that 50,000 new, permanent jobs in the tourism industry will be created as a result of this.
Good for England.

The Royal Family more than pays for itself in great branding and PR for Britain and the bitter detractors need to lighten up and get lives.

Good luck to the Happy Couple. 
George Kriese - May 3, 2011
 
 The Royal Monach who is the head of our current goverment system is an unelected umpire of our politicians. If we didn't have a monach we would have another elected person in place of the monach and who trusts politicians. Better to leave the system the way it is and welcome all the tourists the Royal Family bring to the country. Not to mention all those glossy magazines they help to sell and boost the printing industry. 
Chris Clark, Rouseabout, Aston Trading - May 10, 2011
 
 Alright, what are we debating on? They are divorced in about 5 weeks after marriage. I am not sure how helpful will that be to royal brand. 
Khandoker Mahmudur Rahman, Assistant Professor, School of Business, United International University, Bangladesh - June 4, 2011
 
 Alright, they are divorced in about 5 weeks after marriage. I am not sure how that will go for the royal brand. 
Khandoker Mahmudur Rahman, Assistant Professor, School of Business, United International University, Bangladesh - June 4, 2011
 
 
     
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