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  Green Brands
 
 All of a sudden everybody became green or claimed tha became green, sustainable, etc. when in fact it is nothing more than a fad. 
- July 9, 2011
 
 Brands are scared of being perceived as "greenwashing" -- look at VW's "Think Blue" eco campaign! Who knew 'green' would become a dirty word. 
Granny Mac - July 9, 2011
 
 So far it's seemed there's being a pretty thin line between perception and reality, as far as all the 'going green' thing is concerned.....the tricky thing about this initiative, from my perspective is that fact that sustainability/social responsibility is being evaluated from a branding perspective......is this about who's run the most interesting 'now we're green' campaigns or who's actually doing more without necessarily make noise about it......As its said, image is not everything afterall......it's the only thing! 
Tomi Ogunlesi, Senior Strategic Planner, Bates Cosse - July 18, 2011
 
 Consistancy is key in determining a brands green credentials. If there not prepared to take an environment first approach across the whole of the organisation then it's just green washing or vote buying. Often this means making the hard decisions and probably doing things that aren't in the short-term best interests of the company. Toyota can't expect us to geniunely believe they care about the environment when they make landcrusiers as well as hybrids. 
Oliver Haydon - July 24, 2011
 
 I'd be more inclined to trust a third party's stamp of approval than a brand's own word that it's green! 
C. Hansen, Hugger of trees - July 26, 2011
 
 
     
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