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What's in a Domain?
The $185,000 non-refundable fee is just for the application. An applicant must clearly demonstrate the right to own a particular top-level domain. An applicant also must produce a business plan with adequate resources that show the applicant has the ability, financial and technical, to operate a top-level domain for several years - an additional $500,000 or more. The questions is - will someone interested simply in cybersquatting invest that much time and expense, particularly if there's a better than even chance the application will get rejected?
Jim, Trengrove, Senior Director of Communications, ICANN - September 16, 2011
Good to see this discussion as there's a lot of confusion out there about the new TLDs, cybersquatting and what, if anything, companies need to do to protect their brands online!
AMB - September 19, 2011
Bear in mind that ICANN won't allow applications from individuals or sole proprietorships, effectively ignoring the interests of the vast majority of Internet users worldwide. Add in the non-refundable deposits of $185,000 per extension, $500,000 for "integration" plus potentially unlimited annual costs and expenses etc, and how many new gTLDs will actually see the light of day? Is this a commercial venture or simply a loss making exercise in vanity? ICANN’s main aim has always been to convince Internet users they're the only game in town and to try and herd everyone into a tiny part of an otherwise infinite universe....but that's like telling people that the only place they can shop anywhere on Earth is a “convenient” Kroger store in Cincinnati. Yes, the current ICANN Internet set-up may be “convenient” right now, but then some years ago sending a telegram was convenient and sending an email meant inventing the computer (and World Wide Web).
Dashworlds.com - September 19, 2011
Here's what Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at HP, had to say in an Ad Age column: "ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy" ---"By every calculation I've seen, including estimates by ICANN's own experts, it will cost companies like mine hundreds of thousands of dollars to police their trademarks regardless of whether they decide to participate and buy a branded domain or register on other new generic domains, e.g., .computer. Those costs, when weighted against the purported benefits promised, simply don't add up." http://adage.com/article/cmo-strategy/icann-s-promises-simply-speculation-outright-fantasy/229594/
Paul Carter - September 19, 2011
I believe ICANN just overestimated the strike-on price tag that they perceived to be chargeable to famous brands. A classical example of simple yet avoidable error, imho.
Khandoker Mahmudur Rahman, Assistant Professor, School of Business, United International University - September 30, 2011
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<p>Your browser does not support iframes.</p>
The $185,000 non-refundable fee is just for the application. An applicant must clearly demonstrate the right to own a particular top-level domain. An applicant also must produce a business plan with adequate resources that show the applicant has the ability, financial and technical, to operate a top-level domain for several years - an additional $500,000 or more. The questions is - will someone interested simply in cybersquatting invest that much time and expense, particularly if there's a better than even chance the application will get rejected? 
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