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Building Your Brand’s Ecosystems of Products
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  Building Your Brand’s Ecosystems of Products
 
 Great perspective! 
Josh Ramsey, Marketing Manager, Marketwatch - December 16, 2008
 
 Excellent way to summarize this process! I wish I had this to refer to when I started my job. This framework can be utilized across all industries. In fact, we use a similar process to realize the importance of non-gaming segments as a key revenue stream. 
Rachel Freeman, Brand Manager, Harrah's Entertainment - December 16, 2008
 
 Wonderful POV. It is important to pay attention to how a brand 'evolves' when creating a brand ecosystem - as the author mentioned. A lot of licensing/brand extension firms will promise 'no brand dilution' as part of their process, this is simply not possible when you are changing what your brand means with new products. 
, Marketing Manager, Red Bull - December 17, 2008
 
 FANTASTIC ARTICLE 
- December 17, 2008
 
 This consumer framework is very insightful and practical. I am not certain whether we use frameworks like this when creating financial products for consumers, but I think there is a lot value in exploring what the consumer needs in his/her life when we are creating new products or services. 
Sina Dehghanpour, Investment Systems Mananger - December 17, 2008
 
 Very insightful 
Sarah Wong, Brand Manager, Clorox - December 18, 2008
 
 
     
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