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  The Squeeze on Ketchup
 
 market leader(s), no matter how large and dominant they are, should they choose to cut and slow innovation, that is when their foothold will start shaking.
I got to say, life is tough, you need not only grow up but to keep on growing or the other kids on the block will start bigger and bigger.

innovation= business continuity. 
Raziel, full time brand junkie/part time corporate sales - November 15, 2008
 
 A few years ago I saw a TV documentary about the history of the Heinz company. After learning about their devotion to sanitation and their progressive policies for their workers, I have been a loyal Heinz consumer. 
Tom Brown, retired journalist - November 17, 2008
 
 Raziel makes a good point regarding innovation = business continuity.
Let’s look at one startling point that was stated in the article: “people with household incomes greater than US$ 100,000 are more likely to use Heinz, while Hunt's is the most often-used ketchup brand in households with incomes less than US$ 20,000.” Can Heinz take advantage of this data, and generate an offering that has some appeal to the under $20k household (other than price point)? What is resonating with this group? Are there emotional considerations when ketchup is purchased? By sitting back and not innovating, Heinz may be missing an opportunity here to increase their stronghold on the category. 
Dave, Marketing Communications, Michelin - November 17, 2008
 
 I am a Heinz devotee but was sad to hear nothing about whether they are using recycled materials for their bottles while Hunt's is doing so. Come on Heinz. Make me proud. 
- November 17, 2008
 
 When you're this big you can leak from above and below. Above is the gourmet market. People looking for the "fleur de sel" of red condiments are unlikely to go to any exotic new product with the Heinz name on it - they'll want something from someone different. And below: when I worked in restaurants I remember seeing staff refill Heinz bottles from industrial cans of generic ketchup. This eventually cuts the 'sticky' product quality out from under the name and the brand becomes more like a label. These, of course, are not the worst kind of problems to have when you own the big 60 in the middle. 
Paul Belserene, Senior Strategic Storyteller, Envisioning and Storytelling - November 17, 2008
 
 Theresa Heinz, despite her marriage to John Kerry should make a real effort to "reach across the aisle," and start emblazoning ketchup bottles with Ronald Reagan's face. In this age of bipartisanship, nothing would improve public morale more than a good photo op of President-Elect Obama holding up a bottle of Ronald Reagan ketchup. Remember how Obama glowed as he invoked the Reagan brand during the final debate? When the Gipper declared ketchup a vegetable, he had no idea how prescient that statement was. Who wouldn't be proud to get their families through the current economic downturn by dousing their 3-day-old bread or grade-D meat with nutritious ketchup?I urge Heinz, or some other enterprising company to seize upon the Ronald Reagan brand, and give our country's culinary morale a good ol' fashioned kick in the pants, Gipper style. 
Stan Weckl, President, First World Securities - November 18, 2008
 
 Let's all be honest here for a moment: Heinz ketchup just tastes better. Just like Oreos and Hershey's syrup. If that's the taste you had as a kid, that's what you'll use forever!Everyone remember "New Coke"? Innovation can be a slippery slope. 
Josh Lynn, Brand Activist, Pure Branding - November 24, 2008
 
 
     
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