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InBev - drinking game
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  InBev - drinking game
 
 As a European I will admit to a certain amount of glee at the frustration our cousins in the US feel regarding a cerished US brand being subsumed by a global conglomerate. For years this has happened in reverse with some of our best brands and businesses being bought out. We have voiced the same criticism of it, saying they are quintessentially french/italian/english, but it has happened nevertheless.

As the world's biggest exponents of global capitalism, our American cousins should learn to live and die by the sword. It will not mean that the brand or the product changes and it's all a fuss about nothing.

There may be some jobs lost, granted, but given the drive for corporate cost-cutting seems also a quintessentially american instigation I would expect them to understand this unfortunate side-affect.

And Bud Light is a dreadful beer anyway. 
Reap What You Sow, Chief Pedant officer - July 7, 2008
 
 I don’t consider myself an isolationist, but I have to agree it’s a sad day when the “King of Beers” becomes a non-American brand. Zumpano’s article does raise the broader question, what is the American brand? It is becoming more difficult to define what it is that America stands for. If we can’t be the leaders in beer, maybe we could recapture our leadership in innovation and technology, education, human rights, alternative energy, and world peace.Bob GrantPresident, Grant MarketingBob.Grant@GrantMarketing.comwww.grantmarketing.com 
Bob Grant, President, www.grantmarketing.com - July 7, 2008
 
 American brands have taken over many brands worldwide over time. Local brands and global brands. Now other companies from various countries are into the tendency.
It's understandable that one would feel the loss of a national brand to an international conglomerate, although it's not like Anheuser-Busch isn't a conglomerate itself.
There are a number of facts that show it's reasonable to think that AB brands aren't endangered by any means. We live in an era of niches, and products that are pleasant to personal tastes and aren't, or at least don't seem to be, a product for the masses. So instead of looking at corporate takeovers as a way of weakening competitors, as it would happen in the past, we see a greater tendency of takeovers with the intention of expanding and strengthening portfolio, appealing to niches and dissolving the effect of attacks as it's harder to attack a whole series of brands where each one stands alone instead of merging together. So have a sip and worry not. 
Hugo Arantes Carlos, Marketing Analyst, Medley Pharmaceuticals - July 7, 2008
 
 From the InBev website "At InBev, our brands are the foundation of the company, the cornerstone of our relationships with consumers, and the key to our long-term success. Our brand portfolio, our enduring bonds with consumers, and our partnerships with customers are our most important assets." As you see here, Americans truly have a 'relationship' with Bud and AB so it makes perfect sense for InBev to be interested in the AB brands. 
Greg, Acct Super, http://5691gerg.com - July 7, 2008
 
 If I am an American regional or craft brewer, I have an branding opportunity of a lifetime.

While visiting the US a few years back, I was surprised and impressed with the quality and taste of local craft beer. I wish I buy some here in Toronto(not dis my own micro brew scene which is really good). Not only you have a branding story of being 100 American but also making a superior product than the big boys.

We all know the mega brewies product including my country's Molson and Labatts are pretty much to borrow the line from Monty Python, "like making love in a canoe."
 
William Smith, PR Student, Freelancer - July 7, 2008
 
 Another bullet point to add to things that won't change now--the headquarters will still be in the U.S., in St. Louis. Now that the takeover is going through, it will be interesting to see how Bud's stock and sales do. Dr. Tantillo ('the marketing doctor') did a post on this topic back in June, raising the question of whether or not American ownership was a non-negotiable component of Budweiser's brand (and success): http://blog.marketingdoctor.tv/2008/06/12/tantillos-branding-bite-budweiser.aspx 
eleanor, marketing consultant, self-employed - July 14, 2008
 
 
     
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