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Best Global Brands: From Brand Strength to Bold Transformation

Citi Sponsor International Paralympic Committee

Citi Sponsor International Paralympic Committee

#GrinchTakeover for UNhappy Honda Days

#GrinchTakeover for UNhappy Honda Days

Living Coral: Pantone's Color of the Year

Living Coral: Pantone's Color of the Year

Patagonia Donates Tax Savings to Environmental Groups

Patagonia Donates Tax Savings to Environmental Groups

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The Physical Brand with Scott Galloway, best-selling author of The Four

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Qualitative research focuses on subjective data that is not easily translated into numbers. It’s a method of gathering information on consumer preferences, read more:

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