Sony Doesn’t Speak Chinese

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Congratulations! Sony wins the blue ribbon award for worst commercial of the new NFL football season. (And it seemed like Bud Lite’s Billy Mays pitchman thing would be hard to beat.)

Sony’s new commercial for its Bravia HD television puts together some heavy-hitting spokespeople, including star NFL player Peyton Manning, star sports reporter Erin Andrews, and Justin Timberlake, a star of girlfriends’ and wives’ fantasies worldwide. But then Sony has them play ping pong and speak Chinese, which… you know… truly classy use of stereotypes there.[more]

But it gets better: In another “joke,” Peyton Manning says in “Chinese” that his Chinese is improving; Timberlake, spiking the ball past him, says “Your Mandarin is shaky at best,” in quite possibly the worst Mandarin heard anywhere in the history of ever. Granted, most Americans aren’t going to realize this. But given the great relationship between Japan and China, one would expect a little more respect from a company like Sony, right? What’s that? Really? Ohhhh. Maybe not then.

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