We all strive to put our “best face forward” on social networking sites. On Facebook, to add another cliché, the right profile picture is worth a thousand words. (Or, for the lucky, a thousand dates.)
This reality has inspired the latest branding initiative from Esteé Lauder: “Your Beauty. Your Style. Your Profile.” The beauty company will be holding events across the country where ladies (and, I’m sure, men who want to look pretty) can meet with a professional makeup artist to design a makeover tailored to the website you’re aiming to join or have recently joined.
For instance, you could stick to a conservative color palette for LinkedIn, and then add a bit of pizzazz for OKCupid or Nerve.[more]
I would suggest that those with a Myspace profile should go for a smoky eye, because isn’t that what all the kids are doing these days? You can quit taking those camera phone-in-your-bathroom-mirror jobs, because a professional photographer will be on hand to take the pictures:
It’s totally free—and you get a ten-day supply of foundation as well, so, you know, should you actually end up meeting your cyber suitors or future co-workers in real life, you’ll look your best in person, too. Click here for more information and to find a participating counter near you.
The team will be at the Bloomingdale’s in New York on October 16th. Disclosure: There is no guarantee that you will come out of your appointment looking like campaign girl Elizabeth Hurley. (Sorry.)