New Nintendo Game Targets Fashionistas


It’s pretty clear that people care more about their appearance than ever before. All sorts of companies are making bank in an attempt to help.

The purse-portable Nintendo DS recently introduced a new fashion-based game called Style Savvy that even had Rachel Zoe’s fingers moving at its launch party in LA. The game allows players to take on the role of a clothing boutique owner, managing everything from customer questions to budget and inventory.[more]

“Style Savvy inspires players to help customers express their style and creativity, all while managing a store, including budget and inventory,” said Cammie Dunaway, Nintendo of America`s executive vice president of Sales & Marketing. “The game includes more than 10,000 clothing items, shoes and accessories, which invite endless creative possibilities.”

There are 16 in-game designer labels, and over 10,000 items in a variety of price ranges with which to stock your imaginary store. Just as in a real store, customers also have distinct personalities and must be treated individually in order to get them to come back. If you’re not a people-person, this game is not for you.

Game players will also be able to access Charlotte Ronson Designer Downloads, created by designer Ronson. Players with wireless broadband Internet access will be able to download items from Ronson’s collaborative line with JC Penney directly into the game. Penney’s is happy to play along: the store hosted a fashion challenge and runway show on October 29 in celebration of the game’s launch.