In the world of guerrilla marketing, anything a brand can do to draw attention to itself is fair game.
So how about this game: A professional fashion model is offering to wear a t-shirt promoting any brand for a day. Tanaya Henry, a 21-year old whose modeling credentials include L’Oreal, Microsoft, VH1, and Sephora, says she’ll not only wear a branded t-shirt, she’ll also “do a professional photo shoot wearing your t-shirt, write a blog post about how kick-ass your company is, and I’ll even talk about your company to all of my model friends.”
She also promises to post pictures of her wearing the t-shirt to her Flickr, Facebook, and Twitter accounts.[more]
Tanaya’s pricing model is as unusual as her brand promotion efforts: She is selling each day at “face value.” She’s currently sold out through February 9, but February 10 would cost you $41 (since it’s the 41st day of the year).
We’ve seen branding messages on everything from sidewalks to taxi tops to bathroom urinals. We’ve seen out-of-work actors handing out product samples on street corners. We’ve seen ordinary people display branding messages on their foreheads.
But the enterprising Tanaya has come up with an easy way (www.shewearsyourtee.com) for any brand to get at least 24 hours of fashionable exposure.