The emergence of the iPad certainly adds a dynamic and powerful product into the e-book reader market, but it also raises the stakes for Amazon’s Kindle – which has been leading the category.
Since Apple announced the debut of its iPad in January, Amazon and other competitors have been scheming, plotting, and forming alliances in an attempt to fight the cultural juggernaut that is Apple.
And that changing landscape in the tech and publishing world has brought Amazon and Microsoft into cahoots with a cross-license patent agreement.[more]
The alliance between Amazon and Microsoft brings together two world-renowned brands and could mark what may be a future of bold collaborations and surprising partnerships as brands and their e-reader devices and software platforms try to win the hearts, minds, and hands of consumers.
The deal between Amazon and Microsoft, however, remains shrouded in secrecy, and details remain scarce despite a very public announcement today.
“We are pleased to have entered into this patent license agreement with Amazon.com,” said Horacio Gutiérrez, corporate vice president and deputy for intellectual property and licensing at Microsoft. “Microsoft’s patent portfolio is the largest and strongest in the software industry, and this agreement demonstrates our mutual respect for intellectual property as well as our ability to reach pragmatic solutions to intellectual property issues regardless of whether proprietary or open-source software is involved.”
This agreed-upon exchange of intellectual property may mean that Microsoft will have a hand in the future Amazon’s Kindle, but it is too early to know for sure. Regardless, it’s very likely that Amazon and Microsoft are collaborating on some type of project that will give Apple’s iPad a run for its money.