Burberry Retrenches Digitally


Burberry today unveiled an innovative digital campaign that was described by Vogue as the first interactive extension of a luxury brand.

Expanding on its 3D launch earlier this year, Autumn-Winter 2010 collection launched today as a fully interactive, motion-responsive experience wherein “users are able to click, drag, and control their views and perspectives on the ad, collection, products, and models,” as Racked notes.

It also commissioned music from British artists—including Alleyway by Life in Film, plus tracks by Ramona and Misty Miller—to enhance digital offerings such as Art of the Trench.

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