Madonna‘s new Material Girl teen fashion line for Macy’s, a tribute to her early 80’s heyday, is ramping up marketing ahead of its August debut. Daughter Lola, collaborating with mom, also started a blog to discuss her fashion influences. Madonna fan Britney Spears is also launching her own fashion line.
More branding news:
Celgene is buying Abraxis BioScience for $2.9 billion.[more]
Cisco announces the Cius, dubbed “the BlackBerry of tablets.”
Draftfcb is trying to understand what drives consumer buying.
Google is taking on Amazon as it vies to be a bookseller’s best e-friend.
Hulu lifted the curtain on its subscription service.
P&G is researching “bad hair days” and other mysteries.
Target is looking at expanding in Canada.
YouTube sets course for skippable ads.