France’s sparkling water brand Perrier meets America’s burlesque queen Dita Von Teese in a new campaign designed to drive consumers to check out its online interactive, The Perrier Mansion. It’s a tad risque, so visitors must enter their date of birth in a clever security keypad at the gate.
The campaign was also promoted via cryptic messages on Twitter and Foursquare. Nylon Music designed the exclusive soundscape for the interactive experience as “a perfect balance between racy and recognizable.” Catch glimpses of the NSFW (she’s scantily clad; do as she says or she’ll kick you out) storyline after the jump.[more]