Online Video Consumption: Strong Now, But Wait Until 2014


Americans love their online video. According to eMarketer, 147.5 million of Americans, 2/3 of U.S. Internet users now watch online video at least once a month. Click through for more on its latest stats.[more]

“As more TV sets ship with built-in Internet connectivity and technology providers devise other affordable, easy-to-use solutions for bridging the gap between the computer and the TV, the boundaries will dissolve,” says eMarketer’s Paul Verna.

With pre-roll video common on sites such as Hulu and brands extending their digital campaigns to branded channels on YouTube and videos on their Facebook pages, the outlook for advertisers is upbeat.

eMarketer projects that U.S. online video ad spending will increase 48.1% this year, to $1.5 billion. By 2014, it’s estimated to jump to $5.5 billion.

In 2014, the number of U.S. online video viewers is projected tp reach 193.1 million, or more than three-squarters (77%) of all Internet users. Contributing to that growth: more content, better technology, and consumers increasing ease with all things digital.

Until then, however, “Internet users are content to watch snack-type content at their desks or on the go, but when it comes to curling up with a movie, or even a TV episode, the living room couch is still the venue of choice,” adds Verna.

Here’s a snapshot of how eMarketer sees full-length TV shows being consumed online: