J.C. Penney Distributes Troubled Liz Claiborne Brand

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J.C. Penney is launching Liz Claiborne’s clothing, home and accessories in all 1,100 of its U.S. stores this month, its biggest brand launch ever. “For Penney, this is wonderful,” Candace Corlett, president of New York retail consultancy WSL Strategic Retail, tells today’s Wall Street Journal. “It’s Liz I wonder about.”

Why? Liz Claiborne, once the #1 vendor at U.S. department stores, “has effectively ceded control of its iconic brand to Penney as part of the deal,” the Journal reports. “The agreement—which calls for Claiborne to give up production and marketing and convert the label into a mass market line in exchange for royalties—was struck only after Macy’s Inc. slashed its Claiborne orders last year. The deal gives Penney the option to buy U.S. rights to Liz Claiborne’s name in five years.”

Read the WSJ’s report here, and watch more of J.C. Penney’s Claiborne image campaign after the jump.[more]

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