* AIG sets a date for its AIA unit IPO.
* Amazon poached Microsoft‘s head of game platform strategy, Andre Vrignaud.
* Barclays promoted Bob Diamond, an American turned high-profile British banker, as its next CEO.
* BlackBerry-maker RIM acquired mobile startup DataViz for $50 million.
* Christian Dior‘s “Shanghai Dreams” ad campaign in China deemed racist by some critics.
* Coors Light launches aluminum bottles in time for NFL season.[more]
* Campbell Soup pursues stressed shoppers with value-based promotions.
* Craigslist shut down its adult services listings in response to US attorney generals’ complaints.
* Disney confirmed that David Westin, head of news for its ABC TV network, is stepping down.
* Experian, State Farm and other brands rediscover the jingle.
* JPMorgan Chase is paying $300 million for naming rights to Madison Square Garden.
* Kirkland & Ellis, Quinn Emanuel Urquhart & Sullivan, Latham & Watkins, and Skadden Arps Slate Meagher & Flom earn “Fearsome Foursome” moniker for US law firms.
* NFL Network hired football legend Joe Theismann as a commentator.
* Oracle hired former rival, ousted HP CEO Mark Hurd, as co-president.
* P&G‘s North American powdered laundry detergent brands (Tide, Gain, Cheer, Dreft, and Ivory Snow) are changing to a greener compacted formula.
* P&G is also working with Accenture to leverage digital platforms for innovation.
* Petronas, the Malaysian energy giant valued at $2 billion, filed for an IPO.
* Sodexo, Aramark and Compass roll out childhood-obesity campaigns as millions of American children return to school this week.
* Volvo, H&M and MTV lead brands advertising in virtual worlds by sponsoring virtual goods.
* 7Up, Sprite and Sierra Mist see consumer interest rise in lemon-lime soft drinks.
* Less than half of Americans feel owning a TV set is a necessity, according to new research from Pew.