The trend of getting film directors to create short films (aka branded entertainment) for luxe perfume brands continues with Guy Ritchie’s just-released short for Dior Homme, starring Jude Law, a moody French model and a moody French capital, in Paris. Compare it with Martin Scorsese’s short for Chanel’s new men’s fragrance after the jump.[more]
Scorsese’s collaboration with Chanel Bleu features a relative unknown (Gaspard Ulliel) and similar notes: French, moody, noir, dearth of dialogue, longing glances, mysterious femmes. Which short is more on-brand?
For comparative purposes, check out French director Jean-Pierre Jeunet’s Chanel short (featuring Audrey Tatou), the trailer for Frank Miller’s upcoming Gucci short, and Brand Beckham’s recent perfume spot.