KFC is expanding the availability of what it’s billing as the fast food industry’s first consumer-reusable food container.
The eco-friendly container was recently honored as a winner in the 2010 Greener Package Awards. Initially introduced in five markets in May, they will be available nationally at KFC restaurants by early 2011. The introduction of the container is just one element of a larger packaging initiative the country’s largest chicken restaurant chain is undertaking.[more]
Paper serving boxes are also replacing plastic plates as part of KFC’s packaging commitment to reduce its use of nonrenewable resources and eventually eliminate foam packaging altogether from its restaurants.
“We believe this is the first meaningful introduction of reusable food containers in the fast food industry. By the end of this year, KFC U.S. will reduce foam packaging use by 62 percent and reduce total plastic use by 17 percent,” commented Megan Isaac, Senior Marketing Manager for KFC. “We appreciate our customers’ passion for doing their part to help us meet our ‘Reuse, Renew, Rejoice’ goals.”
In addition to introducing new, greener packaging options, KFC is also introducing a new website to tell its “Reuse, Renew, Rejoice” story.
The award-winning side container features a clear bowl with a red lid embossed with a “reusable” message, as well as a reminder that the container is both microwaveable and top rack dishwasher-safe.
The 100% polypropylene containers also feature a patented “ventless vent” technology that “enhances product quality by allowing moisture to escape without the need for a hole in the lid. The result is a leak-resistant lid that provides a secure fit and keeps food fresh.”
It’s a message the brand’s marketers are likely more excited to trumpet than, say, this recent stunt.