NYC Steps Up Anti-Soda Campaign

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New York City released a follow-up today to Mayor Bloomberg’s anti-sugary-drink campaign.

The pitch: “You’d never eat 16 packs of sugar. Why would you drink 16 packs of sugar? There are 16 packs of sugar in one 20 oz. bottle of soda. All those extra calories can bring on obesity, diabetes and heart disease. Go with water, fat-free milk, seltzer or unsweetened tea instead.”

The TV and print campaign is also being talked up on Facebook.

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