After racking up big-screen product placements in hit number one films Kick-Ass, Paranormal Activity 2, The Town, and Wall Street: Money Never Sleeps this year, it appears Dunkin’ Donuts isn’t slowing down. The new trailer for the April 2011 sci-fi thriller Source Code features a mind-bending plot… and a delicious bag of Dunkin’ bear claws (above). Check out more movie and TV product placements after the jump.[more]
Elsewhere, all your product placement are belong to the Windows Phone. Here’s just one of numerous recent placements in the ABC series Castle:
If you think phone product placement in American prime time TV is bad, try the just released Bollywood hit Break Ke Baad. The romcom features a long distance relationship that is kept alive by… Zen Mobile! The product placement is so extensive that Zen Mobile has begin running commercials drawing attention to its starring role:
A video game actually gets less product placement: “Product placement in the original brought a sense of familiarity, bridging the real world with the virtual world. Neglecting to include any brand names in the game was a major let down, and seemed lazy considering they opted to keep Pizza Hut’s building structure…”
Finally, as the airwaves flood with ads for January’s much-anticipated reboot of The Green Hornet, fan concerns about how much the film will re-imagine of the legendary hero remain unanswered. But one question all the recent trailers do answer is if the film will feature lots of product placement. (The answer is yes … yes it will.)
Motorcycle message boards have already buzzed about the appearance of a customized Harley-Davidson V-Rod “Muscle” in the film’s trailer. But beyond that, booze appears to be the placement of choice (an odd choice for a film likely shooting for a PG-13 rating). From the trailer alone, we have seen Belvedere vodka (mixed with Red Bull no less) and fridges full of Corona:
This abundance of commercial beer placement may strike many as odd coming from a director with indie film bona fides. But Michel Gondry has put bottles prominently onscreen before. France’s indie darling filled his 2008 film Be Kind Rewind with the King of Beers:
Spot any other interesting product placements in TV or movies? Post a comment below!