Virtual Mouse Ears: Disney Thanks Fans For 100 Million Facebook Likes

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A year after launching its Facebook page (and on what would have been Walt’s 109th birthday), Disney thanked fans for 100 million Facebook “likes” across some 200 brand and character FB pages (it’s actually now at 101 million and counting).

Aggressively promoted across its marketing touchpoints with fans and consumers, the company has gained about 5 million new Facebook fans per week, and generated more FB impressions than the population of the United States — threefold.

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