During 2010, over 700 billion YouTube videos were watched and more than 13 million hours of video uploaded. Frankly, it’s amazing any work got done at all.
The search trends on the site, the world’s second biggest search engine after parent Google, provide an accurate barometer on the serious (and perhaps less serious) news events of the year — and people’s propensity for lower case searches. The top search terms on YouTube this year: Haiti, luge, eclipse trailer, ipad, eminem not afraid, shakira waka waka, double rainbow, bed intruder, halo reach, whip my hair and firework.
In other words, it was a good year for brands. Read: Old Spice (Man), the Winter Olympic Games, FIFA World Cup, Apple, Katy Perry, Microsoft Xbox and vampires.[more]
Recognizing viewers’ desire to be on top of the newest, coolest videos, YouTube also today launched YouTube Trends, a website which allows users to keep up with trending topics.
In a boon for marketers looking to stay on top of the latest trends, the site features algorithmically-generated feeds that highlight trending videos and a dashboard that allows visitors to explore what’s popular in different cities in the United States and in countries around the world, as well as within specific demographic sets.
Finding the newest Antoine Dodson or other viral clip just got that much easier. It’s also interesting to compare YouTube’s trends with Google’s top search trends.
The list of YouTube’s most-watched videos promoting brands (scroll down for the overall top 10):
- Old Spice, “The Man Your Man Could Smell Like” (24.2 million views)
- Nike, “Write the Future” (21.1 million)
- DC Shoes, “Ken Block’s Gymkhana THREE, Part 2″ (19 million)
- Tippex, “NSFW. A hunter shoots a bear” (13.1 million)
- Gillette, “Amazing Roger Federer trickshot on Gillette ad shoot” (7.7 million)
- Toyota, “Swagger Wagon (7.6 million)
- E*Trade, “New E*TRADE Baby – Girlfriend” (6.5 million)
- Doritos, “Crash The Super Bowl 2010 Winner: House Rules” (6.5 million)
- Geico, “Piggy” (6.2 million)
- Adidas, “adidas originals – Star Wars Cantina” (4.7 million)
YouTube’s overall top 10 videos of the year:
And here’s the lowdown on its new trend tracking service: