The Dignity Project: Salvation Army’s Striking Holiday Appeal

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The Salvation Army in Canada is winning kudos for The Dignity Project, its new outdoor, print and TV campaign to support those who are down on their luck this holiday season. Take a closer look after the jump.[more]

Here’s a behind-the-scenes look at the making of the commercial above:

And here are some images of the striking outdoor campaign (via Trendhunter and ibelieveinadv):

 

 

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