Aaron Rodgers: The Next Brady or Manning?


After securing a Super Bowl victory for his team and notching the game’s MVP award, Green Bay Packers quarterback Aaron Rodgers may find that the world is his oyster – or perhaps a cheese ball.

Fresh off an appearance on Late Show with David Letterman on Monday, and after having starred in the Super Bowl MVP parade at Disney World earlier in the day, Rodgers now can ponder the significant endorsement opportunities that are expected to come his way.[more]

In his favor: that Super Bowl thing, of course. Also, both Indianapolis Colts quarterback Peyton Manning and New England Patriots slinger Tom Brady may have jumped the shark in terms of their endorsement appeal.

Rodgers has, as Ad Age puts it, a “scandal-free background and pop-culture cachet.” Good looks. A cool vibe. Evident modesty. Reportedly, a girlfriend from Gossip Girl. Also in his favor: the whole Brett Favre saga is fading, along with the potentially competing endorsement pull of Rodgers’ predecessor in Green Bay.

Some specialists already have pegged Rodgers’ potential take at as much as $3 million a year in new endorsements. If so, he would follow in the trail of New Orleans Saints quarterback Drew Brees, who parlayed his MVP performance in last year’s Super Bowl into new status as a strong personal brand.

And while Rodgers’ penchant for control has helped catapult him to fame, the biggest obstacle to cashing in might be one over which he doesn’t have control: the NFL labor picture. If there’s no professional football come fall, Rodgers’ visibility might only remind fans of what they’re missing.


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