Michelle Obama Marks “Let’s Move” Anniversary with PSAs


Today is the first anniversary of First Lady Michelle Obama’s Let’s Move! initiative, the government’s program to combat childhood obesity.

To mark the occasion, the First Lady unveiled a new series of public service announcements that will run on-air and online.

Created by the U.S. Department of Health and Human Services (HHS), the U.S. Department of Agriculture (USDA) and the Ad Council, the PSAs aim to provide parents and caregivers throughout the country with information to help them make healthy food choices and increase physical activity.

Check them out after the jump and let us know in the comments if you think they’re effective.[more]

The PSAs include “Wallet” —


“T-shirts” (aimed at US Hispanics)

“Park Day”

“Fuel Up to Play”

The First Lady appears in this ad, featuring hockey: