If Jennifer Aniston wants to learn how to create a viral video, she can look no further than another Jennifer. In the four days since JLo’s latest music video was released, On the Floor has blown past 13 million views (6 million on Saturday alone) and more than 36,000 comments on YouTube.
It also continues female pop stars’ penchant for product placement in videos by (prominently) showing BMW, Swarovski and Crown Royal prominently.[more]
On the audio side of the video’s brand mentions, rapper Pitbull namechecks Inception, Donkey Kong and Tonka toys. A closer look at the visual placements, which Hispanic Business calls “product placement at its finest”: