Virginia is For Lovers: The Cougar of Tourism Campaigns


One of advertising’s classic slogans and tourism campaigns, the 42-year-old “Virginia is for Lovers,” is back with its first marketing push in four years. The focus is on families (and, of course, love) in its new commercial, which will run in eight out-of-state markets starting this month.[more]

“Tourism is an instant revenue generator for Virginia and is one of the smartest investments we can make as a Commonwealth,” commented Virginia Governor Bob McDonnell at today’s launch event. “Every corner of our state stands to benefit from increased tourism marketing which brings more visitors to Virginia. It’s time for Virginia to get back on TV and reach potential travelers as they start planning spring and summer vacations.”

In addition to the state tourism website, there’s a Facebook page, Twitter feed, YouTube channel and Flickr account. An iPhone and iPad app was also released in October:

Below: a commercial from 1989, when the campaign was a mere 20-year-old youth:


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