After four months of testing with customers, L.L.Bean introduces everyday free shipping (no minimum order) to the US and Canada beginning March 25th.
The retail brand stated in a press release that its founder “introduced the concept of free shipping in 1912 by adding ‘post paid’ in catalog copy. Now, as L.L.Bean nears its 100th anniversary, the tradition of free shipping returns.[more]
L.L.Bean’s free regular shipping (details at llbean.com/freeshipping, a link that goes live on March 25th) comes with a commitment that customer packages will arrive in 2-5 business days.
“We tested free shipping offers with no minimum purchase for several months and the customer response was overwhelming,” said Chris McCormick, President and CEO, L.L.Bean. “Our customers want and value free shipping. It’s our opportunity to offer free shipping for all U.S. and Canadian customers with no minimum purchase, no end date, no conditions — guaranteed.”
L.L.Bean recently introduced free shipping with no minimum purchase as a limited time promotion, and as an ongoing benefit, to L.L.Bean branded Visa Card members.
With the implementation of free shipping to all U.S. and Canadian customers, L.L.Bean increased the benefits for its Visa Card members by doubling rewards on everyday purchases made with L.L.Bean Visa Cards. L.L.Bean Visa Card members will earn 1% everywhere Visa is accepted and 3% on L.L.Bean purchases in addition to additional member benefits such as free monogramming and free returns.