LeBron James Builds Brand, But What About His Game?


KingJames is having quite a week. Not only is he now a part-owner of the Liverpool football club (aka soccer to North Americans) in a landmark deal for the NBA star, he also launched a YouTube-exclusive animated series, The LeBrons, a cartoon (watch the first episode below) sponsored by HP and Intel.[more]

Unimpressed, Bleacher Report commented that the Miami Heat star should focus more on basketball than his personal brand: “The Heat are vying for the top spot in the Eastern Conference, and with LBJ’s mind in other places it isn’t helping Miami. The Heat are only three and half games back from first place in the east.”

Let us know what you think — here’s the first episode of The LeBrons, and below that, James’ business president Maverick Carter discussing the new global branding deal (and Liverpool FC stake) along with Fenway Sports Group’s Sam Kennedy:


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