Old Spice Man, we hardly knew ye. The character, made famous by Isaiah Mustafa, has been replaced — but only outside in the US.
Above, check out the latest spot by W+K for the P&G brand, featuring a white tuxedo-clad actor touting the brand’s Danger Zone collection in a spot that was filmed in New Zealand. The James Bond/Indiana Jones wannabe is no Mustafa-like smoothie, however, as he survives a near-miss with a truck — only to turn into a half-skeletal ghoul.
Mustafa, meanwhile, is keeping busy. He’s costarring in Tyler Perry’s upcoming Madea’s Big Happy Family, which opens Friday, and recently shot a spot for Ashton Kutcher and Demi Moore’s DNA Foundation.
Czech out a non-English version of the new Old Spice campaign, below, and click here for the details on the spot’s CGI effects.[more]