At the Movies: Prius, PBR & Will Ferrell’s Perfect Product Placement Plot


The trailer for Jennifer Aniston’s latest vehicle — Horrible Bosses — features a Prius, which, of course, means it has a Prius joke!

In our latest annual Product Placement Awards, we recognized Prius’ accomplishments as a supporting character, especially a comic foil. From Little Fockers to The Other Guys to The Town to Horrible Bosses, Prius has become the go-to product placement for a quick laugh.

After the jump, the week’s product placement updates and a look at this weekend’s new releases, including why Will Ferrell’s new movie is the perfect vehicle for product placement.[more]

Booooooom! puts together a gallery of “Scraper Bikes,” bicycles that have been modified to represent common brands. Included in the collection is Pepsi (above), Starbucks, Oreo and McDonald’s.

The retro kick involving Tron just won’t go away. First, Tron: Legacy partnered with the Senso Touch 3D electric razor. Then Tron was the highlight for the comeback of Commodore computers. Now, Stern Pinball is joining with the franchise (and Disney’s consumer products division) to bring back pinball by releasing Tron: Legacy Pinball featuring a 3D back-glass.

How IWearYourShirt works: “Instead of tacitly introducing branded goods or services into the story lines and plots of movies and television shows, which is the norm for product placement, Sadler produces constantly revolving comedy sketches that focus on various advertisers’ products and services — all while wearing a T-shirt emblazoned with a different advertiser’s logo each day.”

Now, for this week’s releases.

Bridesmaids is the wild card for a weekend where Thor is expected to win the box office again. One thing is for sure, it’s got some Apple products. Watch for the MacBook in the trailer.

This weekend in product placement belongs to Pabst Blue Ribbon and the new Will Ferrell comedy Everything Must Go.

In a way, Everything Must Go is a perfect film for product placement. The core plot of the film revolves around Ferrell’s character selling off all of his worldly possessions at an ongoing yard sale. This allows for products to be constantly woven into the film, without those products having to make a great deal of sense. Most films looking to integrate product have to have a fairly fluid reason to bring that product into the frame. But not so with Everything Must Go. For example, a scene involving Playboy.

Pabst doesn’t only win the weekend by appearing in the hand of Ferrell for the entirety of the film; it’s also be the drink of choice in the indie film Hesher, below.