Pepsi NEXT Reduced Sugar Formula Gets US Test


Pepsi NEXT (not to be confused with the Pepsi Nex soft drink brand in Japan and South Korea) is launching in the US next month — but only as a trial run.

The reduced-sugar cola brand will be tested in two markets in Iowa and Wisconsin, according to PepsiCo’s press release today, which adds:

“Pepsi NEXT was created for consumers who seek the rich taste of full-calorie cola but have decreased their consumption in order to reduce the sugar in their diet. While sugar-reduction is a priority for this segment, they have not adopted the flavor profile of a zero calorie cola. Pepsi NEXT delivers in the sweet-spot for these consumers with its real cola flavor and 60 percent less sugar.”

“As part of our continued commitment to innovate our carbonated soft-drinks portfolio, we developed Pepsi NEXT, a great tasting, full-flavor cola with 60 percent less sugar,” stated Massimo d’Amore, CEO of PepsiCo Beverages America. “In thorough consumer research, Pepsi NEXT resonated very well with consumers who are seeking a new, reduced sugar alternative to their loved cola.”

As The Consumerist notes, “both Coke and Pepsi have been down the mid-calorie road before with the short-lived C2 and Pepsi Edge, respectively.”