Booze Newz: ABSOLUT Runway, 9/11 Wine and a Cab Sav for NFL Fans


ABSOLUT Mode: Reflections of Fashion

The ever-chic ABSOLUT brand continues its long association with the world of high fashion with the ABSOLUT Mode Edition, a 12-faceted bottle wrapped in a silk cloth design and a sleek ad campaign starring model Shannan Click, shot by Sharif Hamza. The bottle is now available exclusively at Selfridges and Harvey Nichols in the UK, and after Sept. 5, the special edition will be sold at other major UK retailers.

British designer Gareth Pugh has designed an even more exclusive edition of the bottle featuring a “batwing” design inspired by the iconic “Stealth” jacket from his Autumn 2007 collection. This limited edition bottle will only be available after Sept. 7 by going to the W London Insider at the W London in Leicester Square and saying the password “Reflections of Fashion.” No word on the price for this bottle or how many will be available, so latecomers may find themselves speaking nonsense for nothing.[more]

Truth (and Charity) in Vodka

Bruce Willis may play a tongue-in-cheek role in Sobieski Vodka’s videos, but the part-owner of Sobieski is serious about helping veterans with a new promotion. Starting Sept. 1, a portion of the proceeds of every bottle of Sobieski Vodka purchased in the United States over the next year will be donated to Fisher House, an organization that provides homes to injured members of the military and their families while they are recovering. Sobieski pledges to donate minimum of $250,000 to the Fisher House Foundation from proceeds of the bottle sales and private fundraising events.

Chargers Make a Play with Wine Label

Everyone is getting their own wine brand these days. AC/DC has one. Even Wayne Gretzky has one. Now pro football, that bastion of beer-drinking, has its own wine label.

With the NFL season kick-off looming, San Diego Chargers are launching Chargers Legacy 2008 Cabernet Sauvignon, made by winemaker Anthony Bell of Napa Valley’s Bell Wine Cellars. The wine is available for purchase online, at retailers in the San Diego metro area, and during home games at Qualcomm Stadium.

Think football is too rough-and tumble for wine drinking? Think again.

“Producing a special wine like Chargers Legacy is similar to winning football games,” according to Bell. “It’s a team effort that requires patience, determination, a lot of blood, sweat, and tears, and great talent like Napa Valley Cabernet Sauvignon fruit.” Touchdown!

Sour Grapes for 9/11 Wine

Then again, maybe not everything should have its own wine label.

Lieb Family Cellars, a Long Island winery, has gotten plenty of criticism for coming out with a 9/11 “commemorative” merlot and chardonnay, even though the limited-edition wines were produced in concert with the 9/11 Memorial Foundation and up to 10 percent of the sales of each bottle (priced at $19.11) are going to the foundation.

The Liebs, praised in a New York Times wine review in July for their “appealing” pinot blanc, reportedly have raised $8,000 for the 9/11 foundation, but that hasn’t been enough to quell criticism, such as humorist Dave Barry’s “stay classy” comment and New York celeb chef Anthony Bourdain’s tweet, “What kind of piece of shit would create such a product?”

The well-intended family have responded to the outcry on the homepage of their winery’s website.