Viral Video Watch: DC Shoes x Ken Block Gymkhana 4


Gymkhana is a type of motorport, and an extreme one at that. Like all races, there is a start, a finish, and it’s timed. The driving extremes can involve wild stunts such as 180 degree spins, 360 degree spins, all through parking boxes, figure 8scones, tires, and barrels. More notably, in each video, Monster World Rally driver Ken Block donuts around people on Segways, forklifts and robotic sharks.

The latest —  DC Shoes: Ken Block’s Gymkhana Four: The Hollywood Megamercial was released Aug. 16 on YouTube. It already has attracted more than 8 million views, 1,558,593 Facebook shares, and 13,181 tweets, and may be the most insane Gymkhana event to date.

The DC x Ken Block Gymkhana project is a seven-part viral internet sensation, notching more than 70 million web views overall and receiving numerous awards. The Gymkhana TWO video was named one of Ad Age’s “Top 10 Viral Ads of All Time”, and #4 on its list of top viral videos of 2009.[more]

This Gymkhana far surpasses Gymkhana TWO and THREE (the latter received 35 million views for part 2 alone), and so does its production value. Shot in the backlots of Universal Studios, this short was filmed over the course of 5 days, by director Ben Conrad (Zombieland) and crammed with special effects, unbelievable tricks, pyrotechnics, robotic sharks, deranged zombies, and even a surprise cameo by the Epic Meal Time guys.

DC Shoes sales must be getting quite the boost from these films, not to mention all of the Monster energy drink gear thrown in there.

Another notable extreme viral video making the rounds: Industrial Revolutions, which has over 2 million views, and documents Danny Macaskill’s bike riding skills in an industrial train yard in the Scottish countryside.