Did Nike Shoot Itself in the Foot by Making Marty McFly Nike MAG Shoes for VIPs?

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The first pair of Nike MAG shoes have been sold to British performer Tinie Tempah.

The 22-year-old rapper paid $37,500 for the first pair of the shoes in a live auction in Hollywood last night. The 1,499 other pairs of the Back to the Future-inspired shoes are being sold to “qualified bidders” on eBay, after being hyped this week in a viral campaign and then revealed last night by Michael J. Fox, whose Parkinson’s foundation will benefit from the proceeds (which Google will match). 

The only problem: fans of the movie and sneaker collectors who’ve been clamoring for the one-of-a-kind kicks are complaining that they’ve been tricked — that only celebrities and VIPs like Tempah can get them, because they certainly can’t afford to pay thousands of dollars for the limited-edition kicks, even for a great cause.

What do you think? Did Nike shoot itself in the foot by whipping fans into a frenzy with a brilliantly executed public viral campaign —only to reveal that they can’t afford them? Post your thoughts in our debate forum.

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