It’s been exactly a year since we wondered about how the U.S. film remake of hit The Girl with the Dragon Tattoo would handle all the original book’s Apple product placement, especially considering Sony Pictures was handling the production.
Now, a newly released image from the film gives us the answer. Looks like Sony got its way.[more]
The original “Millennium Trilogy,” of which Girl with the Dragon Tattoo is the first installment, was filled with Apple product placement. From The Girl with the Dragon Tattoo:
“Unsurprisingly she set her sights on the best available alternative: the new Apple PowerBook G4/1.0 GHz in an aluminum case with a PowerPC 7451 processor with an AltiVec Velocity Engine, 960 MB RAM and a 60 GB hard drive. It had BlueTooth and built-in CD and DVD burners.
Best of all, it had the first 17-inch screen in the laptop world with NVIDIA graphics and a resolution of 1440 x 900 pixels, which shook the PC advocates and outranked everything else on the market.”
And from The Girl Who Played with Fire:
“The extra batteries she had ordered for her Apple PowerBook (G4 titanium with a seventeen-inch-screen) had finally arrives.” (and)
“He had a secondhand Mac iBook 500, white, with a fourteen-inch screen.”
The original Swedish production of the trilogy remained true to the novels, and was filled with Apple’s distinctive logo.
And while it seemed as if we saw a Mac keyboard in an early trailer, this image of Rooney Mara as Lisbeth Salander shows her holding up her Sony Vaio — and confirms that, even if Apple did get into the picture, Sony wasn’t going to pass up the opportunity to promote its own products. Yet, we fully expect to see some glowing Apple logos in the picture.
Still, in an interview early this year the director of the new version, David Fincher, acknowledged that he knew of Apple’s position on the books, telling Collider, “What year does it take place in? …the books are delivered in 2004, so he’s probably thinking in terms of 2003, it’s not published until 2005. 2007 is the iPhone, so all those apps that would be available to the iPhone are probably something that Salander would have access to ‘cause she’s a bit of a Mac junkie. So… where do we draw the line? So we just said, look, everything has to be pre-iPhone technology… basically everything in the movie is pre-iPhone.”
Yes, Sony’s Vaio was pre-iPhone.