Angry Birds Get Their Own Playground


When a game designed for mobile phones has gotten more than a half a billion downloads in less than two years of existence, it’s apparently time to bring it into reality.

That must be what the creators of the Angry Birds game are thinking, anyway. Rovio, which is planning to go public in the next few years, will debut two Angry Birds playgrounds in its homeland of Finland next year, according to Reuters, that will have “animal spring riders, swings, sandpits and a range of climbing towers with slides, and a unique Angry Birds arcade game.”

The company has signed a global deal with playground equipment manufacturer Lappset to create “equipment inspired by the game’s characters” for playgrounds that will be called Angry Birds Magic Places. “The playgrounds fit perfectly into the Angry Birds world and our way of thinking,” Rovio marketing chief Peter Vesterbacka said in a statement.[more]

Other brand extensions for Angry Birds include clothing, toys, cookies, and a plan for a big-screen Angry Birds film.

Perhaps the signing with Lappset was inspired by the success of Angry Birds Live in Singapore earlier this year, which attempted to re-create the game in real life, or the unlicensed live-action Angry Birds amusement park that was built in China this year as well.