The Nokia Lumia 800 is sure doing everything it can to promote itself – even if it means projecting a free light show onto a huge skyscraper with musical guest deadmau5, or constructing a 32 foot version of the phone. (Not to mention the 55 foot Windows phone put up in New York’s Herald Square.)
The towering Lumia 800 is currently on view in Paris, France, on the city’s famed Avenue des Champs-Élysées (where residents and visitors can also check out Absolut’s subtle outdoor advertising). This is the first Windows Phone that Nokia has produced, and it’s hard to speculate how well it will do until Nokia releases their Q4 financial results.[more]
What else are the brands, which joined forces earlier this year, doing? Besides building behemoth-sized structures and outdoor projections, Nokia is producing a branded entertainment series for the web, called “Little Amazing Shows,” featuring ideas to make you stop and think. Episode 5, shown above, released bubbles over a Parisian street. Other episodes were filmed in Berlin, London, Madrid, and at night.
Is all this necessary, or even enough to promote a smartphone with Windows software? intomobile.com feels that the Lumia 800 is a rushed product built in only nine months, with no outstanding feature that outshines smartphones already available.
Meanwhile, Microsoft and Nokia are getting ready to release a next-generation Windows Phone in mid-2012, codenamed Apollo, which should give us a better idea of what the companies have to live up to their marketing.