Samsung today released a sneak peek at its Super Bowl debut: a fourth quarter spot that continues on the theme of Apple fan boys (and girls) standing in line like hipster, slacker lemmings.[more]
According to its press release, “Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1, is launching a revolutionary super phone, the Galaxy Note™ in the first-ever Super Bowl ad in the technology giant’s 71-year history.
“During the past six months we’ve launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.”
The game changing Galaxy Note required a launch platform just as significant which is why Samsung chose the largest event in North America to unveil this product – Super Bowl XLVI. Samsung hired Bobby Farrelly (known as half of the Farrelly Brothers for such comedies as There’s Something About Mary and Dumb and Dumber) to direct his first ever TV commercial.
Another Super Bowl commercial first is Samsung using footage shot by the Galaxy Note’s HD-quality video camera in the ad. Samsung is also one of the advertisers in the inaugural livestream of the Super Bowl broadcast.
An extensive digital and social campaign will accompany the ad release with Samsung Mobile US Facebook and Twitter followers gaining exclusive access to content and giveaways. The Samsung Galaxy Note will be available for pre-order starting February 5th and go on sale at AT&T and Best Buy Stores nationwide on February 19th.
Below, watch the build-up spots in Samsung’s Apple-coring “The Next Big Thing” campaign:
Earlier, the pre-holiday fourth quarter Galaxy S II campaign: