Super Bowl Ad Watch: Ford Protests GM’s Chevy Apocalypse Commercial


General Motors CMO Joel Ewanick tweeted that his Super Bowl Sunday got off to a surprising start: “Woke today with letter from Ford asking Chevy to pull 2012 Super Bowl ad. Really! We stand by our longest-lasting most dependable truck.”

Turns out that Ford sent a letter to GM and NBC demanding that the commercial, which shows Chevy Silverado owners surviving the apocalypse while their Ford truck-owning buddy doesn’t make it, be pulled.[more]

Ford’s Twitter feed posted the following tweet in response and a link to a Ford-authored page about their F-series trucks:

Ford Trucks spokesman Mike Levine explained to Jaloponik,

“We don’t agree with GM’s claims in the ad. Particularly around durability. What’s important is that Ford is proud to be the number one selling truck in America for 35 years. The best-selling vehicle in America for 30 years. And the only brand with more trucks on the road with more than 250,000 miles. That demonstrates just how durable our trucks are in the real world. … The issue with the ad is that ‘Dave’ doesn’t survive because he’s driving a Ford. They cite R.L. Polk data on longevity — not durability. If you look at R.L. Polk’s data on durability — the same data I just gave you — there are more Ford trucks on the road with more than 250,000 miles. … We’ve made our point and we’ll always defend our products.” “But this type of a request happens from time-to-time, and now we’ll just let our legal team handle it.”

GM and NBC are refusing to pull the Tim Allen-voiced spot (in which even Twinkies survived the end of the world). Watch it below and see what you think.