Above, watch Interbrand Global CEO Jez Frampton’s master class on what makes a world-changing brand. In this program, Jez shares real-world stories as he discusses the building of world-leading brands, and the fundamentals of brand valuation that determine Interbrand’s Top 100 Best Global Brands annual ranking.
This video was filmed before a live audience for the What’s Next? television series that airs across Latin America. It’s produced by HSM Global, producers of the World Business Forum, and airs on their ManagemenTV network. It’s also distributed online by HSM’s Wobi.com, which provides insights and inspiration dedicated to building better businesses, better people, and a better world — all themes that Frampton discusses in this video.