Booze Newz: Beam Promotes Bethenny Frankel’s Skinnygirl Expansion

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You don’t name your company Skinnygirl if you’re not willing to push a few buttons and the cocktail manufacturer looks ready to do just that with its new “Drink Like a Lady” advertising campaign, which debuted this week.

The brand’s first national commercial, now running on cable channels as Bravo, HGTV, Food Network and E!, notes a few new offerings under the Skinnygirl banner such as Skinnygirl Vodka with Natural Flavors, Skinnygirl The Wine Collection and new ready-to-serve cocktails, according to a press release from Beam, which acquired reality TV star Bethenny Frankel’s cocktail brand last year.

“The Skinnygirl Cocktails’ new ‘Drink Like A Lady’ campaign is about understanding women. They know what they want, how they like it, and the art of socializing should be on their own terms. They’ve earned it!” says Frankel. The campaign is all about women creating their own social rules and setting their own agendas, which is something Frankel, one of Bravo’s five original Real Housewives of New York City, is very familiar with.

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